shortland street publicity costs

I’d absolutely love (or maybe hate?  or both?) to know how much the huge (several ‘windows’ wide and several stories high) ads for shortland street (which I saw today in Auckland city-centre) cost to make, install, display and dispose-of…  It’s a freekin’ TV show…

(on a different tack, the two ‘by-lines’ I remember from the ads were: 1) “Trust no one”, and 2) ‘Lust makes fools of us all”.  Yawn…)